While reading Martin Fowler's bliki titled ObservedRequirment, I was surprised by the fact that there is not much available for doing Enterprise grade web ui analytics. As pointed by Martin, these tools could mean a huge value to the software vendors selling web based enterprise solutions as they can then refine existing product and beat competition. Some questions which come to my mind:
- Can't enterprise customers deploy Google Analytics or other tools capabilities for finding user behaviours in enterprise scale applications too?
- Can't software vendors integrate these tools in their solutions to their advantage for finding how there applications are been used?
Privay could be one such force which could be playing against deploying tools provided by typical web ui analytics companies, or it could well be lack of insight on the part of software vendors developing such solutions/application?
Another force is that these tools may not provide direct ROI to the end customers but has great value to the software vendors
I certainly see a market potential in providing answers to question (2) but don't know if it could surpass the barrier of low or no ROI to the end customers.
Is there any direct benefit to the end customers? That remains to be answered
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